Introduction

Fabiha was an Urban Planner in the Town of East Hampton, NY before she founded Dhira. During her stay in the US, she felt the need for available ethnic wear shops. The existing few ethnic clothing stores were mostly overpriced but in mediocre quality and old-fashioned. Fabiha realized the need for authentic, trendy and reasonably priced ethnic wear for all the South-Asian women living abroad. Then the concept of Dhira was born with an aim to source the best of the South-East Asian ethnic fashion and spread its magic to the whole world.